Branded Experiences + Promotional Materials
Process & challenges
Challenge
The challenge was to raise online engagement from our partners and influencers across social media. Create engaging mailers that tell a story and entice influencers to post online.
The key pain points of the current program:
• Lacking cohesive storytelling and vision
• Gifted in line products only
• Low engagement
Outcome
With this project, I had the opportunity to shape from scratch a new design era for Voluspa, reimagining their online presence, visual identity and creating
a fresh look and feel. I aimed to create visually striking packaging that bridged the gap between our existing packaging and our storytelling.
Packaging design
+
PR Mailers
+
Promo Items
+
Packaging design + PR Mailers + Promo Items +
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Custom Matches
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Custom Lip Balm
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Lip Balm GWP Packaging
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Box Dielines
