Coachella house
Each year Interscope + Capitol Records throws an exclusive party during
the first weekend of Coachella, as an oasis for artists and friends of
the label. The 600+ person guest list includes key influencers, industry executives, tastemakers, and artists. For this project, I led the design and execution of creating cobranded packaging for the partnership.
2025 partnership
Process & challenges
Challenge
The goal of this project was to connect Voluspa’s brand identity with the visual language of Coachella House 2025. My exploration included various typographic treatments and visual references drawn from vintage mid-century modern Palm Springs postcards and hotel signs.
The key pain points of the current program:
• Constrained to use exiting packaging
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• Standing out/create an impression with guests
Outcome
Given the tight timeline, I focused on evolving our existing packaging rather than designing entirely from scratch, ensuring continuity while embracing the new theme. The final concept brought Voluspa’s iconic embossed star into the label, echoing vintage Palm Springs hotel iconography to create a nostalgic yet brand-aligned design.
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Design Direction
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Concepting
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Packaging
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Event placement
Packaging design
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Sourcing
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Branded partnerships
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Packaging design + Sourcing + Branded partnerships +
2024 partnership
Process & challenges
Challenge
The goal of this collaboration was to build a unique on-site footprint with Voluspa product that complimented the events theme. I was tasked in creating cobranded assets with existing product packaging.
The key pain points of the current program:
• Short turnaround time
• Exiting packaging constrains
• Standing out/create an impression with guests
Outcome
With this project, I had the opportunity to shape from scratch a new design era for Voluspa, reimagining their online presence, visual identity and creating
a fresh look and feel. I aimed to create visually striking packaging that bridged the gap between our existing packaging and our storytelling.
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Design Proposal
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Box sleeve dyelines
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Packaging at event
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Event placement
