Coachella
Each year Interscope + Capitol Records throw an exclusive party during the first weekend of Coachella, as an oasis for our artists and friends of the label. The 600+ person guest list includes key influencers, industry executives, tastemakers, and artists. For this project, I led the partnership from concept, design and sourcing of the cobranded packaging.
Coachella house
2024 - 2025
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PackagingBranding
Sourcing
The goal of this collaboration was to build a unique on-site footprint with Voluspa product that complimented the events theme. I was tasked in creating cobranded assets with existing product packaging.
- Adobe Creative Suite
- Problem Solving
Coachella house 2025
Objective + Goals
The goal of this project was to connect Voluspa’s brand identity with the visual language of Coachella House 2025.
Desgn Execution
Given the tight timeline, I focused on evolving our existing packaging rather than designing entirely from scratch, ensuring continuity while embracing the new theme.
Research + Insights
My exploration included various typographic treatments and visual references drawn from vintage Palm Springs postcards.
Results
The final concept brought Voluspa’s iconic embossed star into the label, echoing vintage Palm Springs hotel iconography to create a nostalgic yet brand-aligned design.
Coachella house 2024
Objective + Goals
The brand strategy for this partnership was to update the existing packaging artwork to highlight the partnership between Voluspa, Capitol Records, and Interscope Records.
Desgn Execution
I decided to highlight the iconic Wildflowers pattern that's used on the existing artwork and repurpose it for the type treatment and the inside flood of the sleeve for brand consistency and visual interest.
Research + Insights
After looking at previous Coachella House events, I noticed the space becomes busy and product gets lost with all the visual noise. To keep our brand ID and ground our area, I decided to keep the design more simple using a white sleeve.
Results
To keep the product elevated and up to brand standards, I kept the outside design more simple and used a stock with a pearlescent finish to add visual and tactile interest.