Branded Experiences + Promotional Materials
Process & challenges
Challenge
For this project, I was tasked with creating eye-catching and engaging mailers that told the story of our Cherry Gloss campaign and enticed influencers to share the new launch online. This project successfully raised online engagement from our partners and influencers across social media.
The key pain points of the current program:
• Lacked cohesive storytelling and vision
• Previously only gifted in line products, no special packaging
• Low social media engagement
Outcome
With this project, I had the opportunity to shape from scratch a new design era for Voluspa’s virtual engagement. Reimagining their online visual identity and creating a fresh look and feel for PR boxes highlighting new launches. I created visually striking mailers that bridged the gap between our existing packaging and our launch campaigns. After this launch, our influencer posting increased by 90% and product orders as well.
Packaging design
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PR Mailers
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Promo Items
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Packaging design + PR Mailers + Promo Items +
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Custom Matches
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Lip Balm GWP Packaging
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Custom Lip Balm
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Box Dielines
