Branded Experiences + Promotional Materials
Process & challenges
Challenge
The challenge of this project was to raise online engagement from our partners and influencers across social media. I was tasked with creating eye-catching and engaging mailers that tell the story of our campaign and entice influencers to share online.
The key pain points of the current program:
• Lacking cohesive storytelling and vision
• Previously only gifted in line products, no special packaging
• Low engagement
Outcome
With this project, I had the opportunity to shape from scratch a new design era for Voluspa’s virtual engagement, reimagining their online visual identity and creating a fresh look and feel for new launches. I aimed to create visually striking packaging that bridged the gap between our existing packaging and our launch campaigns. After this launch, our influencer posting increased 90% and created an increase in product orders.
Packaging design
+
PR Mailers
+
Promo Items
+
Packaging design + PR Mailers + Promo Items +
-
![]()
Custom Matches
-
![]()
Lip Balm GWP Packaging
-
![]()
Custom Lip Balm
-
![]()
Box Dielines
